Cannabis and 1 Million Impressions: A Meta Advertising Milestone
Introduction
When a Canadian cannabis company approached us, they were skeptical about the possibilities of Meta advertising. Our Performance Marketing agency not only educated them but also executed a flawless 52-day campaign, resulting in 1 million impressions and 8,400+ link clicks.
Objectives
- Dispel client skepticism about Meta advertising.
- Achieve uninterrupted ad run.
- Drive targeted traffic.
Challenges
- Overcoming the client’s initial doubts about Meta advertising.
- Navigating strict cannabis advertising regulations.
- Ensuring a smooth, issue-free ad run for an extended period.
Why We Were Successful
- Experience in Difficult Niches: Our expertise in navigating complex regulations ensured a smooth, uninterrupted 52-day ad run.
- Platform Understanding: Our in-depth knowledge of Meta’s algorithms and policies guaranteed a campaign free of issues or bans.
- Creative & Marketing Expertise: Our tailored creatives effectively communicated the brand message without triggering Meta’s policies.
Unique Creative Approach
We employed a unique creative strategy that directly implied the ad was about cannabis, while carefully navigating Meta’s advertising guidelines to ensure compliance.
Results
- 8,400+ Link Clicks: Achieved a high level of engagement and drove significant traffic to the client’s website.
- 1 Million Impressions: Successfully broadened the brand’s reach and awareness.
- Client Education: Successfully educated the client about the untapped potential of Meta advertising.
- Cryptocurrency Payment: Facilitated easy cross-border transactions by accepting cryptocurrency from the client for our services & ad spend
Conclusion​
This campaign was a landmark in multiple ways. Not only did it achieve stellar performance metrics, but it also educated the client about new advertising avenues and provided a complete A-Z solution. The acceptance of cryptocurrency as a payment method further streamlined the process, making it a seamless experience for the client. Our unique blend of experience, platform understanding, and creative expertise was key to this success.
If you’re interested in leveraging our expertise to run highly-effective Meta advertising campaigns for your business, please feel free to contact us. We’re here to provide you with a comprehensive, tailored advertising solution that meets your specific needs.
